Venice Design Biennial 2025

For the 2025 edition of Venice Design Biennial, a project by Venice Art Factory, MAY developed a visual identity inspired by the year’s theme, Extinction / Salvation.

The creative concept explores fragmentation through a system of pixels that overlay images, animate and flash, while letters break apart and reassemble. A dynamic visual language reflecting the tension between disappearance and transformation.

Designed as a flexible and recognisable system, the identity extends across all communication touchpoints, from digital content and motion graphics to printed materials.

The visual direction combines the photography of Clelia Cadamuro with ABC Whyte Inktrap by ABC Dinamo, a contemporary grotesque typeface featuring distinctive ink traps at the letter joints, adding character to the typographic system.

The result is a bold yet minimal visual identity, bringing photography, typography and motion together into a cohesive graphic language.